As Canadians pause to reflect on the lives lost and families impacted by road tragedies, the Chatham-Kent Police Service is launching its annual Festive R.I.D.E (Reduced Impaired Driving Everywhere) campaign in recognition of National Day of Remembrance for Road Crash Victims.
This important day serves as a reminder of the devastating consequences of unsafe driving and reinforces the Chatham-Kent Police service ongoing commitment to road safety, prevention and enforcement.
Throughout the holidays season, officers will be conducting R.I.D.E spot checks and targeted patrols to detect and deter impaired driving. The campaign aims to keep roads safe by promoting responsible decisions behind the wheel.
“The National Day of Remembrance is a powerful reminder of why initiatives like R.I.D.E. exists” said Act/Sgt Lisa Rodger CKPS Traffic Management Unit. “Every impaired driver stopped could mean a life saved. Our officers will be visible and proactive throughout the holiday season to help ensure everyone gets home safely.”
The Festive R.I.D.E campaign will run from November 19th, 2025, until the new year with officers setting up checkpoints in both high-traffic and rural areas. Drivers are reminded to plan ahead, arrange a designated driver, use public transit, call a cab, or use a rideshare service.
Impaired driving is 100% preventable. We’re asking everyone to do their part this holiday season. If you been drinking or using drugs, don’t drive.
Chatham-Kent Police encourages the public to report suspected impaired drivers by calling 911 when it is safe to do so.